Disney Closes Disturbing New Theme Park Superhero Attraction ……

 

A new attraction at Walt Disney World that used overweight superheroes to teach  about the dangers of childhood obesity has closed less than a month after its  unofficial opening for retooling following accusations that it introduces the  idea of body shame to a whole new generation of Americans concerned about their  weight.

The new attraction, an exhibition created with the assistance of  Blue Cross and Blue Shield called “Habit Heroes,” featured “fitness heroes” with  names like “Will Power” and “Callie Stenics” guiding visitors through  interactive rooms that illustrated bad habits such as watching too much  television or a diet that contains too much junk food using characters called  “Lead Bottom” and “Super-Sized Snacker,” amongst others. The National  Association to Advance Fat Acceptance immediately condemned the exhibit, saying  that it was “appalled to learn that Disney, a traditional hallmark of childhood  happiness and joy, has fallen under the shadow of negativity and  discrimination… It appears that Disney now believes the using the tool of  shame, favored so much by today’s healthcare corporations, is the best way to  communicate with children.” The exhibit has also been called disturbing,  “reinforcing society’s most hateful negative obesity stereotyping” and  demonstrating “a complete lack of understanding for childhood obesity.”

In response, Disney spokeswoman Kathleen Prihoda told  the Orlando Sentinel “[this is] why we have a soft opening. So we can open  it up to others and listen. We’ve heard the feedback.” Officially, the  exhibition is closed for maintenance, with its original official opening date of  March 5 postponed indefinitely.

Whether the world has seen the last of  Lead Bottom and Callie Stenics remains to be seen, but to everyone upset by the  exhibit, it could be worse: They could’ve used Marvel characters like the  Blob, Volstagg or Fat  Cobra.

[Via Neatorama]

Tags:   Disney  – Fat  SuperheroesFatSuperheroesHabit HeroesHabitHeroesWalt  Disney Corp.WaltDisneyCorp.

Read More:  http://www.comicsalliance.com/2012/03/02/disney-controversial-superhero-theme-park-attraction/#ixzz1o45heKEX

 

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