Upon Carrie Fisher’s death, Cinnabon tweeted “RIP Carrie Fisher, you’ll always have the best buns in the galaxy,” referring to her famous hair rolls in “Star Wars.” Fisher had died Tuesday at the age of 60.
Cinnabon received a tremendous backlash for tweeting about Carrie Fisher’s death with a joke that many considered to be in poor taste.
Cinnabon posted a response at about 11 p.m. ET and apologized for the tweet, clarifying that it was meant as a tribute, but acknowledging that it was in poor taste:
Our deleted tweet was genuinely meant as a tribute, but we shouldn’t have posted it. We are truly sorry.
— Cinnabon (@Cinnabon) December 28, 2016
Do you think it was in poor taste?